If we're going to adopt business language for the church, we should think less about reaching a certain market and more about the nature of the product.
The young people leading this movement have heard enough about Martin Luther King's dream. It is not enough for church leaders to reply that they don't know much history.
Black people can eat at most lunch counters and travel across state lines without being consigned to the back of the bus. But the fundamental right to life continues to be haunted by white supremacy.
White Christians have to decide: will we show up and act for racial transformation, or will we sit idly by? But BLM isn't waiting to see what our verdict will be.
The BLM movement has issued a clarion call to the church, the black church in particular, to affirm a theology of resistance, not respectability. This means reckoning with who Jesus is.
Disaster is understandable for black lives—they are antagonists in a narrative of humanity written to serve white supremacy. To say "black lives matter" is to interrupt this story.