Christian publishing
The big business of evangelical Christian publishing
Daniel Vaca details the marriage of missionary zeal and financial reward.
Books that transform: Eerdmans editor Jon Pott
"Academics tend to think reaching a broader audience means dumbing things down. It has to do instead with the ability to dramatize."
One store, many churches: Bookseller Byron Borger
"I suppose some liturgical types don't like our Amish novels, and some evangelicals are perplexed by our Catholic stuff. But it used to be worse."