Beliefnet acquired by Fox media empire

Site will retain interfaith character
Beliefnet, one of the country’s leading Web sites devoted to religion and spirituality, is under new management as part of Rupert Murdoch’s News Corp. and the Fox Entertainment Group.

The deal, announced December 4, gives Beliefnet a new solidity after it emerged from bankruptcy protection five years ago. The site is now profitable and gets 3 million visitors each month.

Financial terms of the agreement were not disclosed.

Beliefnet was approached by Fox, said Steve Waldman, who cofounded the site almost eight years ago. “There was no huge rush to sell the company,” said Waldman, who will serve as president and editor-in-chief of the revamped company.

Waldman said the deal would give Beliefnet access to News Corp.’s advertising, video and technology expertise and allow “content collaboration that runs in both directions.”


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