Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Henry Ford never did things by halves. When he built a factory, it was a temple of industry, such as the mammoth plant at River Rouge. When he wanted a stable workforce, he paid five dollars a day, a sum that in 1914 seemed to his fellow capitalists irresponsibly generous. He employed company spies to check up on his workers, making sure that they abstained from liquor and practiced good hygiene. He announced the end of dairy products (“The cow must go,” he said) and even the end of history. The next step for his outsized ambitions was establishing his own utopia.


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