I'm as down on big organics as the next guy who makes homemade sauerkraut out of cabbage grown by his farmer wife. As Stephanie Strom details, the standards of organic certification could be much stronger, and most national organic brands are owned by the very mainstream companies they're standing in implicit objection to. Not exactly a recipe for systemwide reform.
Still, I think Tom Philpott's right: Michael Potter of the independent holdout Eden's Organics, Strom's primary focus, goes too far in slamming the certified-organic label as a "fraud."
When you register for a driver’s license in the United States you are asked if you’d like to be an organ donor. It’s an “opt-in” question, and only about 40 percent of people choose that option. In Spain, Portugal, and Austria, you’re considered an organ donor unless you opt out. In those countries about 99 percent of the people are registered as organ donors, and there are a higher number of transplants as a result (ProPublica, July 27).