Just about everyone by now has heard of seeker churches, and many Americans have visited or joined them. Thousands of pastors across the country each year flock to seminars to learn more about these churches' approach to ministry and to gain insight into why the movement is rapidly growing.
Willow Creek Community Church, originator of the famous “seeker service” model of outreach, has been fabulously successful at wooing members of the baby-boom generation. But it never reached too many people born after 1968. So in 1994 Willow charged Dieter Zander with the task of reaching out to Gen Xers.
Willow Creek Community Church, the suburban Chicago megachurch that has become a model for some of the nation’s largest congregations, started more than a quarter century ago by asking the question: Why don’t people go to church?