I try not to get too worked up about the commercialization of church holidays. It seems inevitable in our culture, in which most people are at least nominally Christian yet the real national faith is capitalism. The Christmas shopping season is annoying and the Easter candy aisles are dangerous, but it seems futile to rail against things that are more symptom than illness.
It is pretty perplexing, however, when marketers try to capitalize on Lent.
Given current trends in North American Christianity and culture, I can easily imagine a day when a child, seeing a crucifix for the first time and asking her mother what on earth it might be, will receive this answer: "That, my dear, is someone who did not take very good care of himself."