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Clickbait kitsch

Your homework today is to try and watch this and NOT cry,” announced a Facebook post that showed up in my social media feed three times in one morning. I clicked, and the link took me to to watch a video of an inspiring high school teacher interacting with his students.

Another post announced that “you too will cry after watching this . . . 90 percent of people cry.” The short video was about two orphans in Malaysia “discovering the power of unconditional love” on the eve of Eid al-Fitr, the Muslim holiday marking the end of Ramadan.


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