The issue market

Many people have asked me lately why homosexuality has replaced abortion as the hot issue. Stumped, I did some research and developed numerous hypotheses. But along the way I stumbled on to what might well be the fattest clue in our market economy of religion. It has to do with niche marketing, trend-spotting and entrepreneurship.

Ralph Reed, the former leader of the Christian Coalition, supplied the clue. It came in the course of his comment on Janet L. Folger, the crusading director of the Center for Reclaiming America, a force behind controversial newspaper advertisements for "ex-gay" ministries.


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