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Campus founded by Moody is being given away—to the right buyer

Jerry Pattengale's cell phone won't stop ringing as he leads a
secretive group of college administrators on a tour of a majestic
Massachu­setts campus built in 1879 by legendary evangelist D. L. Moody.

Calls
and visitors are pouring in for one reason: the billionaire Oklahoma
family that owns the 217-acre site and its 43 buildings aims to give it
away to a Christian institution.

"That was a national organization
in Colorado that just called," said Patten­gale, a college
administrator who's been hired to help find a new owner for the
property. "They want to come and see."

The extraordinary offer
went out to 15 handpicked institutions in January after plans fell apart
to locate a new C. S. Lewis College on the site that once housed the
Northfield campus of North­field Mount Hermon School. Moody founded a
preceding school, the Northfield Seminary for Young Ladies, in 1879.

The
current owners, the Green family,  of the Hobby Lobby craft store
chain, are soliciting new proposals. The winner will need to demonstrate
both an orthodox Christian vision and the financial wherewithal to
establish an institution on the campus.

Whoever gets the property
will inherit a choice site with hilltop views stretching to New
Hampshire and Vermont. Since buying the campus in 2009 for $100,000, the
Greens have poured $5 million into improvements. Visitors now stroll
along new sidewalks, smell fresh paint in the 2,400-seat auditorium
where Moody preached and marvel at seamlessly rebuilt buttressing for a
formerly condemned stone chapel.

For the Greens, giant gifts to
promote Christian education and the Bible are a stock in trade. The
family saved Oral Roberts University with a $70 million donation; gave a
campus in Haverhill, Massachusetts, to Zion Bible College; and built a 1
million-square-foot complex for Liberty University in Lynch­burg,
Virginia.

They're currently planning a Bible museum to house their
private collection of biblical antiquities, which ranks among the
world's largest.

Though none of the Greens have been to college,
Pattengale said, they're committed to strengthening Christian higher
education. The so-called Moody campus gives them an asset for doing so
in a region famous for academic institutions and secular liberalism.

"While
the Northeast has become very secular, we feel like it needs to
reconsider the roots that this country was founded upon and that D. L.
Moody taught," said Hobby Lobby president Steve Green. "If there can be a
light in that area that this campus can play a part in, we would love
to see that happen."

Interest has been keen, and not just from
organizations requesting anonymity. Delegations from Liberty University,
Azusa Pacific University and Indiana Wesleyan University were on site
within days of being invited. (Indiana Wesleyan, where Pattengale is
assistant provost, opted to pass on the opportunity.)

Giving away a
historic, picturesque campus is turning out to be a challenge, however.
So far, only the Redlands, California–based C. S. Lewis Foundation has
offered to take the entire property. The group is still raising funds
with hopes of launching a "great books" college on the site, where
students would focus on classic literature and arts. But organizers
missed their December 31 fund-raising target by more than $3 million,
thus triggering the new search.

"Everything is in place except
money," said C. S. Lewis Foundation founder and president Stan Mattson.
The curriculum is ready for would-be C. S. Lewis College students, but
one year's operating costs for the campus (estimated at $1.5 million)
would virtually deplete the foundation's resources.

Colleges have
expressed interest in owning select portions of the campus, not the
whole thing. Thus the Greens are now considering a scenario of
co-ownership among various institutions with one serving as the anchor,
like a department store in a mall.

Liberty is a leading contender
since it has a 40-year track record, has 80,000 students (including
online enrollments) and, unlike many universities, "moves at lightning
speed," Pattengale said. Liberty would likely offer short-term and
weeklong intensive courses in Northfield for its thousands of online
graduate students who live and work in the Northeast, according to
Liberty provost Ronald Godwin.

But even deep-pocketed Liberty
doesn't want exclusive ownership of the campus. "Liberty is a large
school, but we still couldn't see how we'd utilize that whole property,"
said Liberty University president Jerry Falwell Jr. "We suggested that
maybe several schools could work together to jointly use the property
for different programs. . . . We put together a proposal along those
lines."

Negotiating a cultural fit for the local community could
pose challenges as well. When Pattengale recently met with 15 community
leaders at a local inn, he asked if the campus had ever hosted a
contemporary Christian music event, such as an Amy Grant concert.

"We
had Peter, Paul and Mary play once," answered Ted Thornton, the
chairman of the history department at North­field Mount Hermon, which
continues to operate on a separate nearby campus in Mount Hermon,
Massachusetts.

Northfield Mount Hermon broadly interpreted Moody's legacy by focusing on education, not evangelism.

Some
want elements of that ethos to continue. Dave Powell, D. L. Moody's
great-grandson, said he hopes a Chris­tian institution will take
ownership and carry on such traditions as honoring the dignity of manual
labor by having everyone do physical chores.

"I hope they sustain
the Christian foundation here, but are broad enough to understand that
it's not the only religion in the world," Powell said. "I would hope we
certainly would invite Muslims, Jews and everybody else [to speak on
campus] because how else are we going to survive in the world?"

The
Greens were scheduled to consider a first round of proposals at their
monthly family meeting on March 7. After that, they might open the
process beyond the handpicked candidates, although that could mean
weighing hundreds of proposals, Pattengale said. He reminded local
leaders that it's the Greens' property to "do what they want with it."

Said
Green: "We could hold it indefinitely if we wanted to, but our goal is
to get it operating. The sooner the better, if we could find the right
fit."  —RNS

G. Jeffrey MacDonald

G. Jeffrey MacDonald is a freelance journalist, ordained United Church of Christ minister, and author of Thieves in the Temple: The Christian Church and the Selling of the American Soul (Basic Books, 2010).

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