Going mega

The trend toward bigger churches

The ever-growing phenomenon of the megachurch continues to elicit study from researchers intrigued by how these huge congregational complexes—with more than 2,000 adults and children attending church on a weekend (using the usual definition)—market their religious product. These churches are typically evangelical in tone while being closely attuned to suburbanite expectations and consumer interests. Researchers also marvel at these churches’ professional use of media in music, worship and sermons.

Worshipers at a megachurch may not know the people seated nearby, but they are offered a plethora of small groups, classes or ministries to join for service and spiritual growth.


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