TV ministry: Not just for big-name preachers anymore

Raising cash to stay on the air
Television ministry once was the province of such prominent preachers as Robert Schuller, Pat Robertson and the late Jerry Falwell. But the business—and it is a business—has come of age.

At this year’s National Association of Broadcasters convention in Las Vegas, the “technologies for worship” pavilion drew hundreds of religious broadcasters, and they are only part of the picture. Industry leaders say there are some 10,000 TV ministries around the country, both big and small.

“If you turn on basic cable, and a public access channel, in communities all over—not only the United States—you’re going to find churches with a camcorder, a single camera shot, with an on-the-camera microphone, and a pastor who is sincere, who believes the word of God, and has a desire to teach that word and share it with other people,” said Rod Payne, media director at First Baptist Church of Wichita Falls, Texas, who attended the NAB convention.


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