Proctor & Gamble wins 'Satan' suit

Judgment against Amway distributors
For those needing any more reasons to discount the decades-old rumor that one of America’s largest and oldest consumer products companies is in league with Satan, a federal jury recently provided about 19 million of them.

Procter & Gamble announced March 19 that a jury had awarded the company $19.25 million in damages after a trial in the Utah Federal District Court. The jury in Salt Lake City entered the judgment against distributors for the Amway Corporation for spreading the rumors about satanic affiliations.

This latest case began in 1995, when four distributors for Amway, a household products company that competes with Proctor & Gamble, circulated a message via a company voicemail system saying that Procter & Gamble’s CEO had donated some profits to the Church of Satan. Although the distributors soon retracted the rumor, the messages made their way to hundreds of Amway clients—and, eventually, to Procter & Gamble attorneys.


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