Into the niche

Targeted marketing
One of my classmates 50-plus years ago first taught me about niche marketing. A professor who monitored field work and internships wanted us to be modern. He envisioned a world of specialists in which ministerial general practitioners would, like medical general practitioners, be obsolete. (A bad guess, by the way.) We should all pick an area of focus for our studies and career. He advised us to take our present area of interest and project it into the future. Since I was assisting in student work at Washington University, I wrote “student work.”


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